“Which branding type should I choose?” A common question that I often receive from startup businesses. Choosing a proper kind of branding will help you set up a good strategy and earn more profits. Here I have found for you 21 distinctive branding types. Do not skip any type to get a full idea.
What Is BrandingIs Branding Important for Businesses21 Different Branding Types with Practical ExamplesFinal Words
What Is Branding
“Branding” is the process by which a company creates strong, positive customer awareness of its products or services. Their target is to make customers remember important information about their company, including logos, designs, or even a certain consistent theme in their marketing strategies.
Is branding important for businesses? What are the benefits of branding? Come with me to delve into the next part!
Is Branding Important for Businesses
The branding process is very essential for all businesses even though they are just small ones. The branding process is very essential for all businesses, even if they are just small ones. An effective branding process helps your company differentiate from other competitors and build a solid base of relationships with buyers.
Besides, your company also retains customers at a lower cost if they build a unique and established brand. As you know, there are a lot of startup businesses that can be considered your competitors. That is why you should focus on the branding process to be different from others and successful.
Branding is considered a strategy, while marketing is a tactic. If you disregard the significance of the branding process, you may not achieve the desired results. Moreover, it will be hard for you to run any strategies with a non-reputation brand. Therefore, when you plan to get more profits from your business, you should first, think about the most basic element, which is the way to build your brand strongly.
21 Different Branding Types with Practical Examples
Many branding types make people confused about how to distinguish them. Understanding the right branding types for your business is the first step to creating any developmental plans. Check out 21 branding types to know which one suits your target!
In general, a person who builds their brand around others is said to have personal branding. In other words, it is the way that people market themselves via social media, social networks, or other types. As a result, they can improve their reputation as well as their image to reach their career targets.
An outstanding example of personal branding is Elon Musk. He was not an actor or a singer, but he was known by many people and became a public figure. His statements and products are interesting and being researched by the public.
You should not be confused between personal branding and individual branding. Individual branding refers to building the reputation of a specific product. For instance, Unilever develops the Dove shampoo brand. Although Dove is a product of Unilever, it is marketed as a separate product or even as a separate company.
Corporate branding is a way a company or corporation can show its value or mission to its clients. It will include the process of creating the logo, slogan, company name, etc. Moreover, how a company runs its business is also an element of corporate branding. That is because these elements will directly affect how the public perceives their brand. There are plenty of examples of corporate brandings, such as Apple, Tesla, Drift, and so on.
When there is a small group of branded entities with overlapping, interconnected brand equity, that is group branding. I think it is better to take an example! The Rolling Stones, a popular monthly magazine, represents a group brand that is associated with the personal brands of its members, such as Keith Richards and Ronnie Wood.
Product branding is how a company makes its products different from those of its competitors. This process will consist of the packaging design, logo, or flavor in the case of food. Take some well-known companies, such as Coca-Cola or Nutella, as examples. They manage plenty of products and brands in their company.
Service branding is similar to product branding and makes a service differentiated from others. Companies will impress their customers and turn them into loyal customers as a result of service branding.
For example, a dropshipping platform like AliExpress Dropshipping Copilot dropshipping provides four startup packages, ranging from free to paid versions, for their users. Besides, they also show the benefits and special features of each one to help users easily choose.
If your business develops retail stores, it is better to build retail branding to get more profits. You can attract customers when they visit stores by designing a unique store layout, lighting, or using beautiful photos. Despite products being the same, customers will be satisfied when they have a great buying experience.
Due to the spread of social media, online branding is becoming more and more popular. This branding type is about a business’s identity on the internet or other digital platforms. As a result, there is a chance for businesses to extend their influence and their physical branding.
Lego Ideas is an outstanding example when someone mentions online branding. It is an online community that allows users to show off their new ideas using Lego. Plus, they also combine it with a competition whereby users can vote and comment on their feelings. The most voted design will become the brand’s official set and bring a percentage of profits to that designer.
In contrast to online branding, offline branding involves all branding types in the real world. It will include everything that you need to show your clients. In more detail, it can be magazines, posters, uniforms, and so on. To leave customers impressed with your brand, make sure everything is one-of-a-kind and exceptional.
Cultural & Geographic Branding
This branding type is common in the tourism and travel industries. You can use a cultural icon or a recognizable area to advertise your products or services. For example, Starbucks Cafe Company uses the image of the Statue of Liberty in its logo.
This branding type is a bit tactical. It means businesses use disruptive branding to change public perceptions of their brands or bring their brands closer to customers. Disruptive branding does its job in introducing new concepts.
To help you understand clearly, let’s come up with an example using Netflix. For those who do not know, Netflix used to earn money with a quite boring idea: delivering DVDs to customers’ houses. But, they have changed to catch the trend and optimize the cost.
Like disruptive branding, value branding emphasizes the cost-effectiveness of a product. To be more specific, the business will focus on the price of its products and how to attract financially-aware customers. For instance, instead of advertising the benefits of products, businesses can highlight their reasonable product’s price in comparison to competitors.
Read this post to know about dropshipping in Europe: How to Start Dropshipping in Europe 2022: Stepwise Guide for Novices
Another option for you is conscious branding. That means you take advantage of recent social issues to build your brand. With this branding type, you will create a positive social impact and attract customers. A tip for you is to combine this conscious branding with a sustainable marketing strategy to promote your sales.
Innovative branding is about finding ways to make products unique and outstanding. It suits new ideas or new products that are uncommon in the market. Instagram is an example of a company using innovative branding. To be more extensive, technology companies prefer this kind of branding to advertise their new creations.
As its name implies, this branding type refers to offering good products that provide satisfaction to customers’ experience. Some features of performance branding that you should be concerned about are dependability, consistency, and effectiveness. Using Ford as an example, they analyze the strong points of their cars to persuade customers to buy them.
When mentioning style branding, you should think about the design of your products compared to others in the market. If you pay attention to this type, you will have the opportunity to innovate the appearance of your products. There is no doubt that the revenue will increase in a certain aspect. Style branding is beneficial for businesses that sell fashion items.
This kind of branding is related to the customer’s interaction after and before using products. It suits a company that often celebrates specific events or product webinars. To be more specific, I will show you a real-life example! Red Bull holds many interesting events, such as races, marathons, etc., to arouse customers’ interest and invite them to use Red Bull beverages.
Special features and high-quality products are important factors in luxury branding. This branding type expresses to buyers their product’s rarity, uniqueness, and expense. In the market, there are many luxurious brands like Channel, Gucci, and Hermes that use luxury branding to build their reputation and hit the customer’s psyche.
Event branding is quite similar to experience branding. Both of them create opportunities to entice potential customers to join in planned events. If those events are successful, you can direct customers to your products and desire to buy them. Examples of event branding are the same as experience branding.
Private-label branding is used by a company that produces products for its retailers. The manufacturers do not need to plan strategies, advertise, or even sell their goods. They just focus on the production line and give it to the third parties to sell. A common experience with private-label branding is IKEA, a company that specializes in the assembly of office and home furniture.
Media branding is about how media companies build their image with the public. As you can see, magazines, television broadcasts, and so on are ways for companies to strengthen their brand and connect with their target audiences. For instance, a local broadcast channel will build its brand differently from a national news channel. Moreover, the type of customer is also distinguished between the two kinds of channels.
Having seen these 21 branding types with examples, there is no confusion about the definition of each type. A company can combine many branding types to help them become not only a successful business but also a great place to work.
Thus, you can express your brand through two or more kinds of branding. Lastly, if you find that my post is helpful, remember to share it with your friends and discuss with them what you feel.