In order to be successful in today’s competitive marketplace, businesses need to have an omni-channel strategy. Dropshipping stores are no exception. By definition, a dropshipping store is a type of eCommerce business in which the store owner does not keep any inventory in stock. Instead, when a store owner receives an order from a customer, they simply contact the supplier, who will then ship the products directly to the customer’s door.
While this business model has a number of advantages, one of the biggest challenges faced by dropshipping store owners is how to effectively manage an omni-channel strategy. After all, without an inventory of their own, dropshipping store owners are completely reliant on their suppliers to have it. To tackle all these obstacles, a dropshipping store has to opt for or pick these Omni-Channel strategies for their dropshipping store:
The good news is that, while omnichannel marketing may appear intimidating to a small business, it pays off once you get started, with organizations that use omnichannel strategies seeing a 91% increase in client retention rates over their competitors.
Since all organizations may reap the benefits of embracing omnichannel, we’d like to share some of the omnichannel tactics that well-known brands have used. You will be able to put a strategy into action and take your approach while receiving some advice along the way.
6 Best Omni-Channel Strategies for Dropshipping Store Show list Flexible Purchases Interactive rewards program Allow Customers to Pick up Where They Left Off Use a Personal Touch With the Benefits of the Internet Give the Physical Workforce Access to Technology Set a Different Starting Point for Your Project Conclusion
1. Flexible Purchases
Customers are picky about how they wish to purchase items. One individual will tell you that they will not purchase an item of clothing unless they have tried it on, yet their identical twin does not mind the concept of purchasing online, putting it on, and returning it if it does not fit.
Others can’t picture setting foot on a real site given the growth of eCommerce, while others would prefer to pick up or return an item to a physical location.
Clothing company Bewakoof (Indian Clothing Brand or you can select anyone) recognized that not all of its consumers are the same, so it created an online shopping experience that allows clients to choose from a variety of purchase alternatives.
For example, a user may put an item in their shopping bag and then select whether to pick it up in-store or have it mailed to their home address. The opportunity to buy from any channel offered by Bewakoof is open to customers, and this includes the ability to ship from one Bewakoof location to another.
How to opt this strategy for your store?
The capabilities available for store pickup vary depending on the eCommerce platform being utilized, although some systems provide a broad range of options.
Having stated that:
You may also use plugins such as the WooCommerce Local Pickup Plus extension, which allows you to pick up any goods from any location with a single click.
The Store Pickup + Delivery app, which is available on Shopify, is a potential option.
2. Interactive rewards program
The customer will only utilize a rewards program if they can simply check their balance, pay from the app, and use it across all channels, which is why it is part of the omnichannel experience.
Brands like Starbucks are fully aware of this, which is why it has incorporated its rewards program into every channel it has. Users of the Starbucks rewards app may check and replenish their balances right from their mobile devices.
Because Starbucks keeps track of all of this, even if a customer adds their balance two minutes before visiting a location, they can still utilize it.
The client may use a real rewards card or the app to pay for their purchases, depending on their preference.
How to adapt this strategy?
In terms of functionality, the best reward plugins are capable of updating in real-time and making it possible for consumers to use their prizes on any of the available channels.
3. Allow Customers to Pick up Where They Left Off
As an eCommerce specialist, you must consider that consumers will begin shopping on one device (such as a PC) and continue shopping on another device (such as a smartphone).
As a result, it’s a good idea to follow Crate & Barrel’s example and save the shopping cart information in the customer profile.
This is also true for the Crate & Barrel gift registry, where the mobile device version of the registration is updated in real-time, and the gift receiver can easily manage their registry from any device.
How to adopt this one
Crate & Barrel’s smooth experience necessitates some unique code in the app. Many eCommerce systems, however, have this capability built-in through flexible websites—as long as the user signs in to their account on the new device.
4. Use a Personal Touch with the Benefits of the Internet
Although it may seem unusual that Bonobos is now owned by Walmart, the company’s fundamental emphasis on the omnichannel experience has not changed.
Bonobos and Nordstrom formed a partnership in 2012, sharing expertise in branding and email marketing for the purpose of promoting Bonobos’ products in retail locations.
The Bonobos shops, on the other hand, did not follow the same marketing approach as the majority of men’s fashion boutiques. In order to better serve its clients, Bonobos established “guide shops,” where consumers may walk into the stores and try on things, touch them, and compare them.
The consumer, on the other hand, does not take any of the clothes home with him. Instead, individuals choose what they wish to purchase and complete the transaction online. The gift is then delivered to their residence.
This reduces inventory and operational expenses without compromising that valuable human knowledge or the opportunity for consumers to physically touch and feel the items before purchasing them.
How to adopt this one
Bonobos is one of the few merchants that has nailed the omnichannel approach that they have used.
Physical merchants, on the other hand, maybe able to extend their operations into the internet realm by exploiting their existing physical stores. Likewise, internet retailers are advantageous since they do not need the establishment of a large retail establishment with an excessive quantity of merchandise.
5. Give the Physical Workforce Access to Technology
It is one of the few companies that has achieved significant success both online and in its physical shops. One of the reasons for this is the welcoming environment that you receive when you go into an REI store, but it also has to do with the fact that the firm has done an excellent job of integrating the online and physical shopping experiences to create a seamless experience.
More than 75% of REI consumers first check out the company’s website before visiting a physical retail location. Customer satisfaction with the opportunity to sift through price and product information before handling things is shown in this way.
REI wants its colleagues to be able to access the internet at all times, no matter where they are. Consequently, the firm provided all sales staff with mobile devices, while also providing free WiFi to consumers who want to do more research while in the shop.
What is the significance of this? Because, even though the associates are educated to assist, they are unable to keep up with the quantity of information available on the REI website.
Adapting this strategy
This one is only applicable to firms that have retail locations, but it is a straightforward procedure to implement.
Create an easy-to-browse online shop, and teach your staff how to swiftly navigate around the site in order to get the best solutions to client inquiries. After that, you should consider purchasing some gadgets for your colleagues.
6. Set a Different Starting Point for Your Project
If you had the option of starting your shopping from home on your computer or the phone, wouldn’t it be great?
Precisely what Pepperfry and Urban Ladder (Indian Brands, you can put whatever you want)accomplish with its Easy Pass program is exactly what it claims.
That the Easy Pass is a terrific idea for a furniture company is that it makes perfect sense for their business.
Customers prefer to do their studies since the inventory is not inexpensive. They’re not going to purchase anything on the spur of the moment.
As a result, customers have the option of beginning their purchasing experience online or in-store. If consumers want to shop online, a wishlist is created, which may be accessed by a sales representative in person at the store. All that is required is an email address so that the representative may display it on their computer screen.
· Opting for this strategy for your online dropshipping store
Once again, this method is most effective for business owners that have physical locations.
And although the precise functionality would almost certainly need bespoke programming, a wishlist such as Wishlist Plus is a fantastic place to start looking for ideas. It is in this manner that a client may create a wishlist online and then share it with shop staff in person.
In what direction do you want to take your next omni channel strategy?
As previously said, it is not a matter of whether or whether you would pursue an omnichannel experience, but rather when you will do it.
Consequently, it is critical, to begin with, a plan that is compatible with your present brand.
Do you have any retail establishments? If that’s the case, why not experiment with providing your staff iPads or reducing inventory and behaving more like a showroom?
Is your business only an internet operation? Then think of methods to make purchases more flexible, or even about building a small retail shop so consumers can examine the items in person.
If you have any queries concerning these omnichannel methods, please share them with us in the comments area down below.
In the world of online retail, a Dropshipping Store is a popular business model. Dropshipping allows businesses to sell products without having to carry any inventory. When a customer orders a product from a Dropshipping Store, the store will then place an order with the supplier, who will then ship the product directly to the customer. Dropshipping is a great way to start an online business with little up-front investment.
One of the challenges that Dropshipping Stores face is how to create an Omni-Channel strategy. Omni-Channel is the coordination of a company’s online and offline channels to provide a seamless customer experience. A successful Omni-Channel strategy will allow a Dropshipping Store to reach more customers and provide a soothing experience to the customers.