A pillar content marketing strategy involves creating comprehensive, in-depth pieces of content that serve as the foundation for your overall content marketing efforts. These pillar pieces provide valuable and evergreen information on a specific topic and are supported by smaller, related content pieces. Let’s explore an example of a pillar content marketing strategy:

Imagine you run a fitness blog focused on strength training. To implement a pillar content marketing strategy, you could create an ultimate guide to strength training as your main pillar piece. This comprehensive guide would cover everything a beginner needs to know about strength training, including exercise techniques, workout routines, equipment recommendations, nutrition tips, and injury prevention.

The pillar piece, such as “The Ultimate Guide to Strength Training,” would be a long-form article or even an eBook. It would serve as a one-stop resource for individuals interested in learning about strength training. The guide would be well-researched, visually appealing with images and diagrams, and easy to navigate.

To support the pillar piece, you would then create smaller, related content pieces that link back to the main guide. For example, you might create blog posts that delve deeper into specific exercises, nutrition for strength training, or overcoming common challenges. Each of these supporting articles would provide additional value and context while linking back to the main pillar piece.

Additionally, you could create other content formats to support the pillar piece. This could include videos demonstrating proper exercise form, infographics summarizing key concepts, or podcasts featuring interviews with fitness experts discussing strength training tips.

By implementing a pillar content marketing strategy, you establish your blog as a go-to resource for strength training information. The pillar piece serves as the cornerstone, attracting organic search traffic and positioning your brand as an authority in the fitness industry. The supporting content pieces further engage and educate your audience while driving traffic back to the pillar piece, enhancing its visibility and reach.

To maximize the impact of your pillar content marketing strategy, consider the following best practices:

Conduct thorough research to ensure your pillar piece is comprehensive and up-to-date.
Optimize your pillar piece for search engines by incorporating relevant keywords and providing a positive user experience.
Promote your pillar content across various channels, including social media, email newsletters, and industry forums.
Continuously update and refresh your pillar piece as needed to maintain its relevance and accuracy.
Monitor analytics to track the performance of both the pillar piece and supporting content, adjusting your strategy accordingly.
Remember, a successful pillar content marketing strategy revolves around creating valuable, comprehensive content that addresses your audience’s needs while establishing your brand as an authority in your niche.