Please enable JavaScript in your browser to complete this form.

Dropshipping guideline — balancing the pros and cons

What is Dropshipping?

Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. In a traditional retail setup, businesses would purchase products in bulk and store them for sale. Instead, when a store sells a product using the dropshipping model, it purchases the item from a third party and has it shipped directly to the customer. With dropshipping, however, the process is streamlined: you, the dropshipper, partner with suppliers who hold the inventory and fulfill orders on your behalf. As a result, you don’t need to worry about storing cargo, managing a warehouse, or handling shipments. In contrast, you may concentrate on brand development, customer support, and marketing.

How does Dropshipping Work?

Dropshipping business operates in the following ways:

A customer places an order on your online store at a retail price.

You forward the order and customer details to your chosen supplier.

The supplier packages and ships the product directly to the customer.

You keep the difference between the retail price and the cost charged by the supplier as your profit.

Pros of Dropshipping

Ease of Entry

Compared to traditional retail, getting started with dropshipping is relatively easy. You don’t need to develop a product from scratch or manage complex logistics. E-commerce platforms like AliExpress provide user-friendly tools to help you swiftly set up your online store.


One of the main benefits of dropshipping is the ability to operate your business from whenever and wherever with an internet connection. So long as you can manage your online store, handle customer inquiries, and market your products effectively, you will not be bound to a specific location.


Dropshipping allows you to offer a wide range of products without the burden of stocking them. You may create a diverse catalog that satisfies a range of client tastes and market trends without having to worry about keeping inventory levels under control.


In the realm of conventional retail enterprises, an increase in order volume corresponds to a heightened workload involved in processing and fulfilling those orders. However, with dropshipping, the onus of tasks like production, item selection, packaging, and shipment rests squarely upon your supplier. As a result, this alleviates the likelihood of operational bottlenecks and facilitates accelerated business expansion.

Cons of Dropshipping

Competitive Landscape

The ease of entry into the dropshipping market has led to increased competition. Many entrepreneurs are attracted to the model’s low barriers, resulting in a crowded marketplace. Standing out and attracting customers amidst the competition requires effective marketing and branding strategies.

Supplier Dependence

Your relationship with suppliers plays a crucial role in your business’s success. If a supplier faces issues with stock availability, quality, or shipping delays, it directly impacts your customers’ experience. Choosing reliable suppliers and maintaining good communication is paramount.

Limited Control

As a dropshipper, you have limited control over inventory management, product quality, and shipping times. Your brand will suffer if a consumer receives a substandard product or experiences a delay. Ensuring a consistent customer experience can be challenging.

How to Start Dropshipping?

  1. Niche Selection

Choose a niche that aligns with your interests, has sufficient demand, and isn’t oversaturated. Research market trends and audience preferences to identify a profitable niche that resonates with you.

  1. Supplier Research

Identify reliable suppliers by reading reviews, contacting potential partners, and assessing their track records. Consider factors such as product quality, shipping times, and communication.

  1. E-commerce Platform

Select an e-commerce platform that suits your needs. AliExpress has become a popular option due to its user-friendly interface, customizable themes, and various dropshipping integrations.

  1. Product Listings

Create compelling product listings with detailed descriptions, top-notch images, and precise pricing. Your product pages are your virtual storefront, so make them enticing and informative.

Dropshipping Tips

Pricing Strategy

Set your prices strategically to cover product costs, operational expenses, and desired profit margins. Consider your competitors’ prices while maintaining a balance between competitiveness and profitability.

Customer Service

Exceptional customer service is crucial in mitigating potential issues. Provide prompt responses to inquiries, handle returns and refunds efficiently, and strive to exceed customer expectations.

Marketing and Promotion

Market your dropshipping store through various channels, such as social media, content marketing, influencer collaborations, and paid advertising. Craft engaging content that highlights the benefits of your products and resonates with your target audience.

Continuous Improvement

Regularly analyze your business performance and gather customer feedback. Use this information to optimize your product offerings, website design, and customer experience. Stay adaptable to industry trends and changes.

Dropshipping on AliExpress

AliExpress can help beginners quickly complete the construction of the dropshipping process, and AliExpress has unique advantages in the following aspects.

Setting up a Store

Sign up for an AliExpress account and choose a suitable plan. Customize your store’s appearance using available themes, and add necessary pages like the homepage, product pages, and contact information. AI-optimized product detail pages that Dropshipping Copilot offers you may be a wise choice since they can attract potential customers effectively.

Integrating Suppliers

Utilize AliExpress’s integrations and apps to seamlessly link your store with the suppliers. AI-driven conversational tools can choose over 300,000 suppliers and millions of products to meet your needs if you are bothered by the difficulty of selecting suppliers.

Order Fulfillment

Dropshipping Copilot provides a one-stop order management tool for stress-free batch operations, which can minimize the inconvenience caused by managing large amounts of orders.

Bottom Line

It would be worthwhile to attempt employing dropshipping to do this if you’re a person who intends to profit from e-commerce platforms and has identified one or more niche products that you think might be successfully advertised and delivered.

Dropshipping has advantages in many aspects, such as low entry barriers, flexibility, diversity, and scalability, but there are also some limitations. Therefore, it is vital to seek more efficient expansion methods after reaching a particular point of development.

AliExpress invites you to work with us whether you are a novice interested in dropshipping or a small business with some experience. Meanwhile, please do not overlook Dropshipping Copilot – the all-in-one dropshipping solution for entrepreneurs.

Scroll to Top